Overview:
Pinot for the People is a campaign to make premium Willamette Valley Pinot Noir more accessible while raising money for a good cause. We are featuring our 2022 Cali’s Cuvee Pinot Noir as the focus of the promotion. Cali’s Cuvée is our flagship wine and will be available for $20. Suggested retail price is $30 and $5 from each bottle sold will be donated to Salud, Project:Camp or the Institute for Applied Ecology with the purchaser having a choice between the two non-profits. The program will run throughout the month of November 2024.
Salud: Provides healthcare to seasonal vineyard workers and their families.
Project:Camp: A disaster relief organization that provides pop-up childcare while families rebuild.
The Institute for Applied Ecology: Strives to conserve native species and habitat through restoration, research and education.
“91 points”
In these uncertain times, the team at Left Coast Estate put their heads together for how they could meaningfully give back. The idea that blossomed from their conversations was to bring back a campaign that we felt made a meaningful difference during the dark days of the pandemic: Pinot for the People. Across the country, the wine and hospitality industries have seen shrinking revenues, consolidation and rising costs making it increasingly difficult for small businesses to compete with larger corporate brands. “We know that our wine is part of a rarified world,” says Creative Director and Family Ownership, Cali Pfaff. “But we also believe wholeheartedly that wine brings people together. We decided as a family to forgo profits for this effort so that we could share our wine more broadly during this challenging time. We hope, in a small and modest way, that our wine will make someone’s day.”
The idea of a charitable component came shortly thereafter in a discussion on how to use any profits. “We are a second-generation, family-run business and that gives us certain freedoms in decision-making,” says CEO and Family Ownership, Taylor Pfaff,
“We realized that in challenging times, people need help and want to help others. To this end we decided to donate the proceeds after our production costs were covered in an effort to support our community more.” The family selected three nonprofits to support through the effort, they are Salud, Project:Camp and the Institute for Applied Ecology. The nonprofit partners align closely with Left Coast’s mission and values, including environmental conservation, an atmosphere of welcoming and inclusion, and dignity and living wages for agricultural workers. Customers are free to choose which of the nonprofits their proceeds support. The name, Pinot for the People, represents a desire to shake off the pretentiousness and exclusivity often associated with high quality Pinot Noir from the Willamette Valley. “We are farmers at our core,” says Taylor. “Our greatest pride as business owners is to be able to support our community and share the fruits of our harvest.”
Left Coast is selling their 2022 Cali’s Cuvée (91 pts from Wine Enthusiast) for $20 and donating $5 from the sale of each bottle. The Pinot for the People promotion is only available online through the company’s website, leftcoastwine.com. “We are so grateful to the restaurants, sommeliers, retailers, distributors, consumers, and wine club members that have supported us over the past 21 years,” says matriarch and Founder, Suzanne Larson Pfaff. “In the winemaking industry, it truly takes a village and we would not be where we are without the community around us. This is our way of saying thank you.”
Find us on Instagram or Facebook @leftcoastwine
